World Class Creator Marketing

Your Trusted Partner in the Creator Economy

We help consumer brands scale creators, affiliates, and TikTok Shop with a system that turns content into measurable sales. Strategy plus execution. No fluff.
Multi 7 Figure Proven Protocol
Trusted by Top Ecom Brands
Garman Consulting

Meet The Team

Garman Consulting is led by operators who build and scale creator, affiliate, TikTok Shop, and paid growth systems for DTC and CPG brands.

Our team has generated over $5M in revenue through creator and affiliate programs, built partnerships across MLB, NBA, NCAA, and fitness, and driven multi seven figure campaigns through organic and whitelisted ads for DTC brands.

We work on the operator side, combining strategy, execution, partnerships, creative, and paid amplification into one integrated growth engine.

Our focus is simple: turn creator activity into predictable revenue.

Joseph Garman

Founder

@joeygarmann

Learn More

Colin Schooler

Director of Partnerships & Growth

@colinschooler

Learn More

Dr. Matt Canapetti, PT, DPT

Director of Whitelisting

@matt_canapetti_dpt

Learn More
Pricing

Find The Package That Suits You

Enhanced experience, tailored just for you.

Foundation Package

Book A Call To Learn More

Individuals or small startups testing the waters or with minimal operational requirements.

Consulting Only

  • Partnership + affiliate playbook
  • TikTok Shop strategy and readiness roadmap
  • Organic content strategy and frameworks
  • Campaign planning and prioritization
  • Weekly consulting calls
  • No execution or content production

Purpose: Direction, structure, and decision-making support.

Get Started
Most Popular

Growth Engine

Book A Call To Learn More

Small to medium-sized businesses needing more functionality than the Foundation Package.

  • Everything in Foundation
  • Instagram Management
  • Influencer seeding and creator coordination
  • Whitelisting with 6 Creators
  • Affiliate program setup and management
  • Posting support on Instagram
  • Full Service Instagram Management

Purpose: Structured execution across creators, affiliates, and social.

Get Started

Full Partnership

Book A Call To Learn More

Businesses Committed to Making Creator Partnerships A Driving Force For Customer Acquisition

  • Everything in Growth Engine
  • Full TikTok Shop ownership
  • GMV-focused creator scaling
  • Advanced influencer and affiliate activation

Content per month:

  • 6–8 organic short-form videos
  • 4 paid ad videos
  • 10 graphic assets

  • 10+ Whitelisters for paid amplification
  • Creative testing, iteration, and reporting
  • Priority execution

Purpose: Aggressive growth with fully aligned incentives.

Get Started

Enterprise

Custom A La Carte

Any business or organization with unique needs that require a fully personalized service.

What exactly does Garman Consulting do?
A highly tailored solution with dedicated support and advanced integration capabilities.
Get Started
Features

Customised Services for Your Unique Needs

Tailored solutions, seamless integrations, and expert support for your business operations.

A Full-Stack Creator Growth Engine

We design and operate creator, affiliate, and TikTok Shop programs that turn content into predictable revenue. Strategy, execution, and performance under one roof.

Analytics & Insights

Monitor sales trends and client data with powerful analytics to make smarter, data-driven decisions.

Built to Turn Content Into Revenue

We design the structure behind your creator, affiliate, and ambassador programs so they are organized, repeatable, and built to scale, not duct-taped together.

Influencer Seeding & Brand Partnerships

We seed product to high-intent creators, athletes, and micro-influencers and broker brand-to-brand partnerships that drive UGC, social proof, and organic reach at scale.

Organic Content Strategy

We develop content frameworks, hooks, and creative direction for TikTok and Instagram designed to drive reach, trust, and conversion, not just views.

Weekly Creator Coaching

We coach your creators on content style, hooks, messaging, and performance best practices to consistently improve output and conversion over time.

Team Collaboration

Weekly working sessions to review performance, align on priorities, refine strategy, and make real-time adjustments based on what is actually working.

Whitelisting & Paid Amplification

We scale top-performing creator content through whitelisted ads, with a focus on producing unique, native-style videos that are built specifically for paid distribution.

Case Studies

Real Results, Proven Impact

Turn Content Into an Operating Machine
SaunaBox

Joey is by far the best early hires we made to the business. He made crucial influencer/athlete partnerships early that allowed us to gain market popularity faster than our competitors. When it comes to scaling influencer campaigns with profitability in mind, Joey is your guy. He has a very large network of influencers/athletes in different niches and has built one on one personal relationships with each. From partnering with top UFC fighters, NFL players, or wellness influencers: Joey is the go to partnerships plug.

Nolan Kahal
Co-Founder SAUNABOX
Read More
Proven & Scalable

At Ikonick, we partnered with Joey on creator and partnership growth and he made an immediate impact. He moves fast, pushes hard for what works, and really understands people and relationships. That mix of intensity and EQ is rare, and it made a big difference for us

Mark Mastrandrea
Founder IKONICK/Open Residency
Read More

Book A No Commitment Call

Work for results
$5,000,000+

Revenue Generated

Revenue driven through creator, affiliate, and TikTok Shop programs over the last year and some change.
5

Creator Programs Scaled

Structured and scaled creator, affiliate, and ambassador programs across multiple DTC and CPG brands.
1000+

Athlete & Creator Network

Built partnerships and campaigns with athletes and creators across Health and Wellness, Fitness, Longevity, Fashion, MLB, NBA, NCAA, and Fitness.
10,000 Hours

Operator-Led Execution

Hands-on management and curation by experts in the space. Strategy, Content, Partnerships, and TikTok Shop.
Frequently Asked Questions

Questions & Answers

Clarify any uncertainties you might have, ensuring a smooth and hassle-free experience for everyone.

Garman Consulting designs and operates creator, affiliate, and TikTok Shop programs for DTC and CPG brands. We work on the operator side, handling strategy, execution, partnerships, content direction, and performance optimization to turn creator activity into real revenue.

We work with brands of all shapes and sizes, from cold accounts to products that already have product-market fit and want to scale growth through creators, affiliates, partnerships, and TikTok Shop. However, most of our clients are DTC or CPG brands doing at least six figures in monthly revenue and looking for a repeatable growth system.

We are not a talent agency or a posting service. We build growth systems. Our focus is on structure, performance, and revenue, not just content volume. Everything we do is tied to creator ROI, GMV, and long-term scalability.

We start with a strategy and systems audit, then build or optimize your creator, affiliate, and TikTok Shop infrastructure. From there, we handle creator recruitment, seeding, content strategy, partnerships, paid amplification, and performance tracking, with weekly working calls and ongoing execution.